Welcome to KensViews, where I share my views on managing public relations and communications agencies, including leadership, growing and managing business, improving client service and relationships, and enhancing team performance, leadership and communications skills.

To learn more about me, my consulting-training-coaching firm Jacobs Communications Consulting, KensViews, or to contact me, please click on the appropriate link above.

Your New PR Agency Has Launched: Now What?

Despite the economic travails of the past few years, a number of new PR agencies were launched in 2010. And although it’s not precisely clear if we’re through the worst, a number of new firms have opened in 2011; more are certainly to follow before the end of the year. If you’re the owner or […]

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Fuel Agency Growth: Act The Size You Want To Be

Do you want to fuel agency growth for your small-to-midsized PR firm? since you’re reading this blog, I’m guessing the answer is “yes.” But have you ever said the following: “We’re too small to: …get our clients to measure our results in a more meaningful way.” …ask our clients to pay for our strategic thinking.” […]

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Growing Business From Existing Clients

I’m always a bit surprised when I ask agency owners about their recent new business efforts and they bring up the RFPs to which they’ve responded, the new clients with whom they’re trying to find a way in, or the cold-callers they’ve hired in the hopes of getting a hearing with a client on their […]

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Four More Reasons For Training Programs

In my previous post about training programs, I presented four reasons to train, not only despite the recent tough economy, but because of it. Here are four more: 1) While you want to encourage divergent thinking among your staff professionals, I think you’ll agree that in today’s challenging environment, all team members must be in […]

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Managing Millennials, PRSA Counselors Academy 2010

A brief video segment about my Learning Roundtable on Managing Millennials, at PRSA Counselors Academy, 2010.

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Three PR trends for 2011: Content.Transparency.Mobile

I was featured in  CEO Insights in PRSA-NJ’s quarterly newsletter, discussing what I see as three of the most important trends for public relations practitioners in 2011:  Content, Transparency and Mobile. What do you think?

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How Leaner Teams Can Give Five-Star Client Service

“Our budgets have shrunk. We’ve got leaner teams than before. Our clients are more demanding than ever. So how can we possibly provide five-star client service?” It’s a lament I’m hearing more and more of late, from agencies of all sizes. I certainly empathize with this perspective, but the reality is that if a public […]

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Want To Grow Business? Make Time To Do So!

“I want to grow business, and bring in new clients, but I just don’t have time. I’m so busy running the accounts, leading the team and keeping up that the time I want to allocate to new business just disappears.” Agency Leadership FAIL! I’ll assume you created your agency to make money and indeed a […]

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Ready for the Great Recovery?

During the economic downturn of 2008-2010, many PR agency leaders took serious, even drastic steps to make their numbers and simply survive, including major costs cutbacks, freezing salaries and, most devastatingly, conducting layoffs. But now, after two years of negative economic news, the newest projections indicate that we are indeed at the beginning of the end. […]

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Agency Training Program: Not Optional

Many in the PR agency business are still reeling from the shake-outs of the Great Recession of 2008-10.  A number of agencies laid off staffers, from just a few to a substantial number.  Many lay-offs started in the fall of 2008 and reports of them continued into 2010 2010. Some have the misguided view that […]

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