Welcome to KensViews, where I share my views on managing public relations and communications agencies, including leadership, growing and managing business, improving client service and relationships, and enhancing team performance, leadership and communications skills.

To learn more about me, my consulting-training-coaching firm Jacobs Communications Consulting, KensViews, or to contact me, please click on the appropriate link above.

Managing, Motivating and Mentoring Millennials

I’m getting a little tired hearing some Baby Boomer and Gen X leaders complain about Millennials, AKA Gen Y. My view, shared by many others, is that they are a supremely talented generation. So as an agency owner or leader, it’s well worth your while to learn how to harness that talent. In fact, you […]

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Client Growth Workshops, Your Key To Building Business Organically

In previous posts on generating business from existing clients, we’ve covered Finding the Time, 10 Crucial Steps To Get Started, Advantages of Growing Business Organically, the Account Growth Mindset, Seven Steps To Grow Client Business, How to Help Your Team Help You, and Involving a Key Group of Agency Staffers. There’s an important action you […]

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Becoming Ginger Rogers

I recently finished Becoming Ginger Rogers, How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO by my good friend Patrice Tanaka, co-chair, chief creative officer and whatcanbe ambassador of communications agency CRT/tanaka. Couldn’t put it down, actually. What does ballroom dancing have to do with being the owner or leader of […]

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Help Your Team Grow Your Business, Part 2: Involving A Critical Staff Tier

In my last post I discussed the fact that you can’t build business from existing clients on your own, and how to motivate your staff to help you grow business from existing clients. It’s critical to enlist a specific tier of your agency’s professionals: those from Account Supervisor through Assistant VP. (In your firm this […]

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Growing Business Organically From Existing Clients, Pt. One

In my previous posts on new business, I stated that as agency owner/leader you must take prime responsibility for growing new business and encouraged you to embrace the Account Growth Mindset. But you cannot do it alone. As with nearly all important agency goals, you must have nearly everyone in the agency playing some role in […]

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Growing Client Business, Part 4: Embrace the Account Growth Mindset!

In my previous post, I discussed seven steps for growing business from existing clients, all centered around client service. This week’s focuses on you and offers practical tips related to the Account Growth Mindset.     Accept. Embrace. Repeat. You’ll only be successful at growing your business if you accept that doing so is one of […]

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Growing Business From Existing Clients: Part 3

When I wrote my first post about growing business from existing clients, I didn’t envision that there would be a Part Two or Three. And that’s kind of ironic, because I already have Parts Four through Six outlined. But I digress. There are a number of things you can do to grow business from existing […]

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Growing Business From Existing Clients: Part Two

I’d never knock the need for a planned, active, program to secure new clients. I enthusiastically endorse that kind of effort and will post about it in the future. But there are so many advantages to growing business from existing clients over that from clients one doesn’t yet have. I’m always surprised that many agency […]

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Effective Delegation, Tips 11 to 15

In two previous posts related to effective delegation, Letting go is hard to do and Delegating Tips 6 to 10 I shared the first ten tips to get you on your way to effective successful delegation.  Here are the next five. 11. Anticipate That They’ll Do It Differently Than You: You can’t give away ownership and […]

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Just Let Go! Delegation Tips Six to Ten

One of the biggest challenges start-up and small agency owners face is finding the time to handle their critical roles of articulating the agency vision, developing and implementing the agency strategy, and creating and leading the agency new business campaign, while they’re up to their necks in running accounts. Reality Check One: You can’t do […]

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