Welcome to KensViews, where I share my views on managing public relations and communications agencies, including leadership, growing and managing business, improving client service and relationships, and enhancing team performance, leadership and communications skills.

To learn more about me, my consulting-training-coaching firm Jacobs Communications Consulting, KensViews, or to contact me, please click on the appropriate link above.

Make Your Client A Partner In Managing Their Expectations

I hope you make your clients real partners in setting expectations for your campaign, initiative or even basic assignments, and that you help your agency team play a role in this critical effort. If not, you may find my posts on knowing client expectations, the risks of not setting mutual ones, and how to encourage […]

Read More

Hiring A Consultant To Help You Grow Your Agency

Considering hiring a consultant? There are many reasons that PR and communications agencies do, not least of which is because business planning for 2014 is about to start. If you’re considering hiring a consultant, here are my thoughts on the benefits of doing so, from the RepMan blog. (Many of you know that @RepManCody is […]

Read More

Help Your Team To Consistently Beat Client Expectations

I hope my previous posts on the importance of knowing client expectations, and the risky business of not making them mutual have encouraged you to take substantial action in this area, and you and your teams have set or are actively setting mutually acceptable expectations with all your clients. Now comes the truly challenging step […]

Read More

Communication, Service Keys To Productive Client Relationships

I was recently interviewed for the Newman Group’s blog, “Presenting Yourself,” on how PR agencies and all professional services firms can have more productive, positive relationships with their clients. In it, I covered four essentials to effectively manage client relationships, what can cause a client/firm relationship to sour and how to fix, the differences between tough […]

Read More

Risky Business: Not Setting Mutual Expectations With Clients

In my post on client expectations, I discussed why some agencies might be afraid to create them, and the first steps an agency can take to set these. With hindsight, I should have first covered the risk of not doing so. If not, at year’s end, you risk telling the client something to the effect […]

Read More

You Can’t Manage Client Expectations If You Don’t Know Them

Many agencies strive to meet client expectations. But in a highly competitive post-Great Recession era, that’s not enough. Instead, I believe agencies must CBE: Consistently Beat Expectations. What’s the key impediment to doing so? Lack of mutually agreed-to expectations. I’ve been surprised to learn that some agencies don’t  establish or update these. This got me […]

Read More

How To Win A PR Awards Competition

We’re approaching the season of preparing PR awards entries, so I recently reread a post I wrote earlier this year on that subject for The Buzz Bin, CRT/tanaka’s marketing and communications blog. I believe that the points I raised are valid, but often overlooked, so I’m sharing it again. I’ve added one important point, which […]

Read More

The Agency Business Development Plan: Just Do It!

For many agency owners and leaders, the toughest part of starting their agency’s business development plan, is, well, getting started! And that’s critically important, as we jump into planning season for 2014. (BTW, I’ve covered why you must have an agency new business plan in a number of different posts.) I’ve heard from various agency […]

Read More

Agency New Business Plan: More Reasons To Write It!

Since last week’s post on agency new business plans, I’ve been thinking about just how critical they are. Before I post about how to get started writing one, I thought I’d share a few more reasons why having your new business plan in writing is essential to your agency’s potential success. You can’t grow your […]

Read More

A Written New Business Plan: Essential For Your Agency’s Success

I’m often amazed that PR agencies—which are in the business of, among other things, winning new business—don’t have a new business plan in writing. Am I talking about you? Ok, let me get this right. You want to win new business. You need to win new business. But you have no written plan to do […]

Read More

Page 5 of 8« First...34567...Last »