Welcome to KensViews, where I share my views on managing public relations and communications agencies, including leadership, growing and managing business, improving client service and relationships, and enhancing team performance, leadership and communications skills.

To learn more about me, my consulting-training-coaching firm Jacobs Communications Consulting, KensViews, or to contact me, please click on the appropriate link above.

Account Supervisor: Succeeding In A Crucial Role

The role of account supervisor is one of the most crucial in a public relations-communications agency. Here’s what account supervisors should focus on to succeed in one of the most critical steps in a communications professional’s career. The Shift From Managing Oneself To Managing A Team. In the initial arc of an agency career, it’s mostly […]

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How To Negotiate Better: The Basics

Understanding how to negotiate better is a critical skill for any agency owner or leader. In fact, it’s valuable for any staffer that will touch a negotiation in some way. I was negotiating with vendors when I was an agency junior account executive. Here are eight basic tips on how to negotiate better that I […]

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Five Steps To Improve Your PR Agency’s Success In 2014

“How can we make our agency more successful in 2014?” is a question public relations firm owners and leaders are, or should be, contemplating in the remaining days of the year. To that end, last week I posted “Your Annual Agency Check-Up: How To Assure Your Agency Has A Healthy 2014” on CommPRO.biz. Here are […]

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Leadership Lessons From Nelson Mandela

The outpouring of emotion in traditional and social media on the passing of iconic anti-apartheid leader Nelson Mandela got me thinking about how he, despite enormous odds, transformed a country, inspired millions globally, and changed the world for the better. I believe that owners and leaders of public relations and communications organizations can benefit enormously […]

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Agency Management: How To Run Yours Like A Business

Matthew Schwartz, Group Editor of  PR News, was kind enough to ask me to share my thoughts on agency management, specifically how owners and leaders of public relations and communications agencies can better manage the business aspects of their firms. It follows in its entirety, and I hope it brings you value. Please leave a […]

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How To Take The Dread Out Of Performance Reviews

Performance reviews are often feared by both the executive giving the review and the staffer being reviewed. But it doesn’t have to be that way. Below are some solid recommendations on how to take dread out of such reviews, as they appeared in CommPRO.biz. It’s based on the helpful presentation given by Kelly Womer, vice […]

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Stop Email Insanity, Improve Your Time Management, Productivity

I’m amazed that my clients, associates, and friends who complain about never having enough time in the day to complete their critical tasks don’t realize one of the biggest contributors to their time management issues: inefficient email use. It’s my view that email is one of the business world’s biggest time-sucking culprits, not to mention […]

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PR Agencies Of The Future, Pt.2

What will PR agencies of the future look like? I recently shared my guest post from Spin Sucks on “The Future of PR Firms, Part 1” I hope it brought you value and got you thinking about how your communications agency is preparing for the future. I believe that future is now. Part 2 is […]

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The PR Agency Of The Future, Pt. 1

The PR agency of the future. There’s been much talk about what it might look like. And rightly so. Here’s my take on The Future Of PR Firms, Part One, from Spin Sucks. It’s based on a panel I was honored to share with Steve Barrett, Senior Editor of PR Week, at the IPREX Global […]

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How Clients Can Get The Most From Their Agencies

While I usually write for agency owners and leaders, I was encouraged by Fay Shapiro, publisher of CommPRO.biz, to write a piece on how clients can get the most from their agencies, whether those firms specialize in public relations, digital, advertising, branding, promotion, or as is more often the case these days, integrated communications. You […]

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