Ken Jacobs

Author

How To Grow Your Business: Four Steps For Agencies

How to grow your business is one of the most important topics on the minds of owners and leaders of PR, communications and related agencies, as well it should be. Earlier this year I shared a post at CommPRO.biz on four steps agencies can take to achieve their new business goals. I believe you’ll find […]

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Change Is Good! You Can Still Succeed In 2013

At the end of 2012, I wrote¬†on Steve Cody’s RepMan blog about how change is good for agencies, and how the owners and leaders of communications firms should make 2013 the year of change. With three months left in the year, I believe you still have time to do so. It’s in that spirit I […]

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Business Planning For Your PR Agency, 2014

Most public relations and communications agency owners and leaders are about to dive into business planning for 2014. So I’m sharing my guest post from CommPRO.biz about kicking your year into action. It contains four steps you can take to make 2014 your most successful one yet. Remember, the butt you kick must be your […]

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Business Goals: There’s Still Time To Achieve Them!

It’s October 1, the perfect time to review your business goals. Because you’ve got one more quarter to achieve them. Some agency owners and leaders I know are lamenting what they didn’t get done this year. If you’re one of them, know that it’s not too late to achieve your annual business goals for the […]

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How To Manage, Motivate and Lead Millennials/Gen Y

I recently appeared on a panel on “The Future of PR Agencies,” along with Steve Barrett, managing editor of PR Week, at the North American meeting of the IPREX global communications network. One of the issues which came up was how to best motivate, manage and lead Millennials (Gen Y). I wasn’t surprised. After all, […]

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6 (More) Ways Agencies Can Drive Profitability

I imagine you’re reading this post because you want to help your PR or communications firm reach industry profitability standards. If you haven’t read them yet, I think you’ll find Part 1 and Part 2 helpful. As in those posts, I’m raising a series of questions related to how your agency approaches profitability. Your answers […]

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How To Achieve Agency Profitability, Part 2

I hope you’re thinking about the questions raised in Got Profitability?, and that you’re changing some of your answers as a result. Now let’s ask a few more questions. The “right” answers will get and keep you on the road to agency profitability: 1) Do you track how much projects/initiatives actually took in time vs. […]

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Got Agency Profitability?

I’m a strong believer that owners of public relations and all communications firms must have a plan to achieve agency profitability. As I tell my clients, agencies can have non-profit organizations as clients, but there are no non-profit agencies. They’re either out-of-business, or on their way to that unfortunate destination! While I wouldn’t say attaining […]

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How To Assure Your Agency Team Puts Ethics First

There’s been yet another brouhaha about ethics in PR, and rightly so. A staffer at one of Wal*Mart’s public affairs firms got it terribly wrong, posing as a reporter at a “closed” press conference given by a union. And smarter folks than I have weighed in.   (Since first publishing this blog, I learned that […]

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Agency Marketing: Get Focused About Your Offering

My good pal and now co-author of “Marketing In The Round,” Gini Dietrich, says we should be more personal in our blogs. Tell more stories. Acknowledge when we need to get better at how we run and market our businesses. In her blog, Gini has spoken with ruthless honesty about some of the challenges she’s […]

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