How Clients Can Get The Most From Their Agencies

While I usually write for agency owners and leaders, I was encouraged by Fay Shapiro, publisher of, to write a piece on how clients can get the most from their agencies, whether those firms specialize in public relations, digital, advertising, branding, promotion, or as is more often the case these days, integrated communications.

You can read it here.

Please share a comment with your thoughts on how clients can best manage their relationships with their agencies.


Ken Jacobs

I’m the principal of Jacobs Communications Consulting, which helps public relations and communications agencies and organizations grow and manage business, and enhance staff performance, leadership and communications skills.We do so via consulting, training, and coaching. To learn more, please click on the “Jacobs Communications Consulting” tab on the top.