After more than 25 years in supervision, management and leadership in public relations agencies of various sizes, I founded Jacobs Communications Consulting, LLC.
So what do I do every day?
I help public relations firms in three critical areas where I feel there’s a real need, in which I’ve had a successful track record and which reflect my greatest passions:
- Helping these firms grow and manage their business
- Improving client service and relationships; and
- Enhancing employee performance, motivation, retention and attraction
I do so via consulting, training and coaching.
What led me here?
While on the agency side I provided counsel to and led award-winning marketing communications programs for a number of blue-chip corporations, while focusing on staff training, business development, profitability, firm marketing, morale and retention.
But I always considered one of my proudest achievements the founding and leading of the agency training program at Marina Maher Communications, which was cited for excellence by PR industry magazine The Holmes Report.
In other words, I wanted to do what I wanted to do!
And now I’m doing it.
If you’d like to read my “official” bio, it follows below:
Ken Jacobs is the principal of Jacobs Communications Consulting, LLC, which helps public relations and other communications agencies grow and manage business, improve client service and relationships, and enhance staff performance, motivation, retention and attraction. It does so via consulting, training, and coaching.
He has three decades of experience in developing, implementing and supervising award-winning marketing communications programs for such firms as Ogilvy & Mather Public Relations, Ogilvy Adams & Rinehart, Marina Maher Communications (MMC), Maloney & Fox and Lippe Taylor.
At Ogilvy, Ken led the consumer marketing group and became a trained brainstorm facilitator. While with MMC he founded and led the agency’s training program, MMC Masters, which was cited for excellence by the Holmes Report. Ken helped lead that agency’s new business efforts, which secured more than 20 new business wins in competitive shoot-outs over a three-year period.
Ken created and led the public relations launch of the Wonderbra, one of the top marketing successes of 1994, which was recently cited by PRWeek as one of the “Great moments in consumer PR that truly moved the needle.” It is one of the many products marketed to women for which he designed and led communications campaigns.
His programs have been honored with more than a dozen of the industry’s top awards, including the PRSA Silver Anvil, the CIPRA, SABRE, and PRSA-NY’s Big Apple and “Best of the Big Apple,” among others.
Ken graduated with honors from Syracuse University’s S.I. Newhouse School of Public Communications, with a dual B.S. in public relations and speech communications. He is an adjunct instructor in the Marketing and Public Relations Department of New York University’s School of Continuing and Professional Studies, an adjunct professor in the Advertising Marketing Communications Department of the Fashion Institute of Technology (FIT), and has guest-lectured on public relations at Marymount Manhattan College and NYU’s School of Continuing Education Management Institute’s Summer Institute of Public Relations.
Over his career, Ken has provided counsel to and led marketing communications programs for a number of blue-chip corporations and organizations, including:
Ford Parts & Service
Johnson & Johnson
National Confectioners Association