Archive: August, 2012

I imagine you’re reading this post because you want to help your PR or communications firm reach industry profitability standards. If you haven’t read them yet, I think you’ll find Part 1 and Part 2 helpful. As in those posts, I’m raising a series of questions related to how your agency approaches profitability. Your answers […]

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I hope you’re thinking about the questions raised in Got Profitability?, and that you’re changing some of your answers as a result. Now let’s ask a few more questions. The “right” answers will get and keep you on the road to agency profitability: 1) Do you track how much projects/initiatives actually took in time vs. […]

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I’m a strong believer that owners of public relations and all communications firms must have a plan to achieve agency profitability. As I tell my clients, agencies can have non-profit organizations as clients, but there are no non-profit agencies. They’re either out-of-business, or on their way to that unfortunate destination! While I wouldn’t say attaining […]

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