Archive: June, 2012

There’s been yet another brouhaha about ethics in PR, and rightly so. A staffer at one of Wal*Mart’s public affairs firms got it terribly wrong, posing as a reporter at a “closed” press conference given by a union. And smarter folks than I have weighed in.   (Since first publishing this blog, I learned that […]

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My good pal and now co-author of “Marketing In The Round,” Gini Dietrich, says we should be more personal in our blogs. Tell more stories. Acknowledge when we need to get better at how we run and market our businesses. In her blog, Gini has spoken with ruthless honesty about some of the challenges she’s […]

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