Archive: April, 2012

In my previous post about brainstorms, (which to avoid confusion, we’ll call idea-generation or ideation sessions) I discussed the role of negative thinking and criticism in them. I did so because of the recent attention paid to Jonah Lehrer, who in his book “Imagine, How Creativity Works,” seemed to claim that these sessions didn’t work, […]

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After seeing my posts You Can Make Brainstorms Work, Here’s How and Six (More) Steps To Effective Brainstorms, four people who know a thing or two about brainstorms and creativity and whose judgement I value (a client, a dear PR friend, a pal who’s highly influential in the space where PR meets social media, and […]

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