Archive: December, 2011

I hope you make your clients real partners in setting expectations for your campaign, initiative or even basic assignments, and that you help your agency team play a role in this critical effort. If not, you may find my posts on knowing client expectations, the risks of not setting mutual ones, and how to encourage […]

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Considering hiring a consultant? There are many reasons that PR and communications agencies do, not least of which is because business planning for 2014 is about to start. If you’re considering hiring a consultant, here are my thoughts on the benefits of doing so, from the RepMan blog. (Many of you know that @RepManCody is […]

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I hope my previous posts on the importance of knowing client expectations, and the risky business of not making them mutual have encouraged you to take substantial action in this area, and you and your teams have set or are actively setting mutually acceptable expectations with all your clients. Now comes the truly challenging step […]

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