Archive: November, 2011

I was recently interviewed for the Newman Group’s blog, “Presenting Yourself,” on how PR agencies and all professional services firms can have more productive, positive relationships with their clients. In it, I covered four essentials to effectively manage client relationships, what can cause a client/firm relationship to sour and how to fix, the differences between tough […]

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In my post on client expectations, I discussed why some agencies might be afraid to create them, and the first steps an agency can take to set these. With hindsight, I should have first covered the risk of not doing so. If not, at year’s end, you risk telling the client something to the effect […]

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Many agencies strive to meet client expectations. But in a highly competitive post-Great Recession era, that’s not enough. Instead, I believe agencies must CBE: Consistently Beat Expectations. What’s the key impediment to doing so? Lack of mutually agreed-to expectations. I’ve been surprised to learn that some agencies don’t  establish or update these. This got me […]

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We’re approaching the season of preparing PR awards entries, so I recently reread a post I wrote earlier this year on that subject for The Buzz Bin, CRT/tanaka’s marketing and communications blog. I believe that the points I raised are valid, but often overlooked, so I’m sharing it again. I’ve added one important point, which […]

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