Archive: October, 2011

For many agency owners and leaders, the toughest part of starting their agency’s business development plan, is, well, getting started! And that’s critically important, as we jump into planning season for 2014. (BTW, I’ve covered why you must have an agency new business plan in a number of different posts.) I’ve heard from various agency […]

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Since last week’s post on agency new business plans, I’ve been thinking about just how critical they are. Before I post about how to get started writing one, I thought I’d share a few more reasons why having your new business plan in writing is essential to your agency’s potential success. You can’t grow your […]

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I’m often amazed that PR agencies—which are in the business of, among other things, winning new business—don’t have a new business plan in writing. Am I talking about you? Ok, let me get this right. You want to win new business. You need to win new business. But you have no written plan to do […]

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