Tweet I recently shared my guest post from Spin Sucks on “The Future of PR Firms, Part 1″ I hope it brought you value and got you thinking about how your communications agency is preparing for the future. I believe that future is now. Here’s Part 2. Please leave a comment letting me know you’re [...]

Tweet In the past year or two, there’s been much talk about how public relations agencies are evolving, and rightly so. Here’s my take on The Future Of PR Firms, Part One, from Spin Sucks. It’s based on a panel I was honored to share with Steve Barrett, Senior Editor of PR Week, at the [...]

Tweet While I usually write for agency owners and leaders, I was encouraged by Fay Shapiro, publisher of CommPRO.biz, to write a piece for clients on how they can get the most from their agencies, whether those firms specialize in public relations, digital, advertising, branding, promotion, or as is more often the case these days, [...]

Tweet As you know, I’m an enthusiastic proponent of PR, communications and related agencies having a written new business pursuit plan. I recently wrote about four preliminary steps agencies can take to reach their 2013 new business goals on CommPRO.biz. Click here to read the post. Please share what you’re doing to reach your business goals [...]

Tweet I believe that one of the most important things that owners and leaders of public relations and communications firms can do to make their 2013 more successful is to dedicate themselves to change. (In fact, I think this is true for all business owners.) I wrote about this subject at the end of 2012 [...]

Tweet I recently wrote a guest post for CommPRO.biz called “2013 PR Agency Management: Kicking 2013 Into Action.” It contains four steps agency owners and leaders can take to make this year your most successful one yet. Remember, the butt you kick must be your own. And it’s worth it! Click here to read the [...]

Tweet It’s October 15. We’re through the first half, of the first month, of the last quarter of the year. Some agency owners and leaders I know are lamenting what they didn’t get done this year. If you’re one of them, this post is for you! It’s not too late to achieve your annual goals [...]

Tweet I recently appeared on a panel on “The Future of PR Agencies,” along with Steve Barrett, managing editor of PR Week, at the North American meeting of the IPREX global communications network. One of the issues which came up was how to best motivate, manage and lead Millennials (Gen Y). I wasn’t surprised. After [...]

Tweet I imagine you’re reading this post because you want to help your PR or communications firm reach industry profitability standards. If you haven’t read them yet, I think you’ll find Part 1 and Part 2 helpful. As in those posts, I’m raising a series of questions related to how your agency approaches profitability. Your [...]

Tweet I hope you’re thinking about the questions raised in Got Profitability?, and that you’re changing some of your answers as a result. Now let’s ask a few more questions. The “right” answers will get and keep you on the road to profitability: 1) Do you track how much projects/initiatives actually took in time vs. [...]