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Buy This Book. NOW. Spin Sucks by Gini Dietrich

Tweet When I heard that my dear friend Gini Dietrich was writing a book about TODAY’s confluence of PR/communications, social media, integrated marketing, content and customer service, things she and the Arment Dietrich her team cover so effectively in the Spin Sucks blog, I thought “Wait, how can a book like this NOT be out of date the day [...]

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How To Fight Your Fear: Fighting Fear, Part 2

Tweet Fighting fear is one of the most important things an agency owner, leader, practitioner, or any business person for that matter, can do. In part one of this series on fighting fear, I discussed why it’s so critically important to do so. In this post, I’ll share some tips on how to do so. [...]

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Fighting Fear: Why So Critical

Tweet Having worked as, with, and for PR executives for some 30+ years, I’m amazed at how many of us are driven by fear. If you’re one of them, it’s time to start fighting fear. Here are some of the expressions I hear: “I could never ask my client for that.” “I could never ask [...]

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Business Networking Made Easy, Part 2

Tweet Business networking can be a key tool in building a PR agency, or a public relations-communications practitioner’s career. Yet for some, it’s more frightening than public speaking (which many Americans rank as scarier than dying). If you’re in this group, you may benefit from my post, “Get Over Your Fear Of Business Networking.” Others [...]

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Get Over Your Fear Of Business Networking, Pt. 1

Tweet Business networking. Everyone needs to do it. And even though we’re in the business of communications, many of us dread it. So here are some tips that will help you lose your fear of business networking. (And for the sake of this post, we’re talking about attending business networking events.) 1. Arrive Early: One [...]

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Account Supervisor: Succeeding In A Crucial Role

Tweet The role of account supervisor is one of the most crucial in a public relations-communications agency. Here’s what account supervisors should focus on to succeed in one of the most critical steps in a communications professional’s career. The Shift From Managing Oneself To Managing A Team. In the initial arc of an agency career, it’s [...]

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How To Negotiate Better: The Basics

Tweet Understanding how to negotiate better is a critical skill for any agency owner or leader. In fact, it’s valuable for any staffer that will touch a negotiation in some way. I was negotiating with vendors when I was an agency junior account executive. Here are eight basic tips on how to negotiate better that [...]

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Five Steps To Improve Your PR Agency’s Success In 2014

Tweet “How can we make our agency more successful in 2014?” is a question public relations firm owners and leaders are, or should be, contemplating in the remaining days of the year. To that end, last week I posted “Your Annual Agency Check-Up: How To Assure Your Agency Has A Healthy 2014″ on CommPRO.biz. Here [...]

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Leadership Lessons From Nelson Mandela

Tweet The outpouring of emotion in traditional and social media on the passing of iconic anti-apartheid leader Nelson Mandela got me thinking about how he, despite enormous odds, transformed a country, inspired millions globally, and changed the world for the better. I believe that owners and leaders of public relations and communications organizations can benefit [...]

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Agency Management: How To Run Yours Like A Business

Tweet Matthew Schwartz, Group Editor of  PR News, was kind enough to ask me to share my thoughts on agency management, specifically how owners and leaders of public relations and communications agencies can better manage the business aspects of their firms. It follows in its entirety, and I hope it brings you value. Please leave [...]

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swoodruffSteve Woodruff
@swoodruff:
PR agency in need of focused training and/or consulting? Ken Jacobs is your guy. http://t.co/3GnGVBt3qk @kensviews
47 minutes ago
dorocrendorothy crenshaw
@dorocren:
Great advice from @kensviews | Anatomy of a PR Business Win http://t.co/8pUvm4hzxc
16 hours ago
k8_4sterKate Forster
@k8_4ster:
Thanks @kensviews for sharing! How To Negotiate Better: The Basics - #KensViews http://t.co/1PgUbOLIV0
2 months ago
blaketexas081blaketexas081
@blaketexas081:
@david_landis @kensviews @airfoilgroup @cone David, you know Ken is always so thoughtful!
3 months ago